Custom sustainable packaging solutions


Woola provides end-to-end custom packaging solutions tailored to your product needs.

✓ protective
✓ petrochemical-free
✓ pleasing to the eye

 Woola’s custom wool packaging: from concept to manufacturing

How it works

To kick off your custom packaging project, share your needs and goals with us and send us a sample of the product you’re looking to package.

Expert design and prototyping at your service

Woola’s in-house material experts and designers will work closely with you to develop custom prototypes tailored to your requirements.

Complimentary for retailers

Woola’s custom packaging design and prototyping service is available free of charge for incorporated retail businesses.

A minimum order quantity of 5,000 units applies.

Why choose wool?

Versatility meets sustainability

Wool is a uniquely versatile material known for its exceptional elasticity, water repellency, temperature resistance, and cushioning properties.

We have successfully prototyped and commercially implemented custom wool packaging across diverse industries, including cosmetics, supplements, electronics, luxury products, and beverages.

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Get in touch with our sales team, who will guide you through the process.

Ready to try our complimentary design and prototyping services?

Custom solutions — Frequently asked questions

+ What is Woola?
We're a sustainable packaging manufacturer that uses waste wool to replace plastic bubble wrap. Our standard product range includes padded Wool Envelopes that replace bubble mailers, woollen Bottle Sleeves, Wool Boxes for watches and jewellery and a patterned Bubble Wool material for wrapping bulkier items.
+ What kind of brands buy Woola packaging?
Woola packaging is designed for brands that care about sustainability. Most of our customers are retailers that sell products online or that need to protect their products when shipping from manufacturing to their stores.

Read more about a couple of our happiest customers: agood company, Maison Matine and BioGaia.
+ Why wool packaging?
Around 200 000 tonnes of coarse sheep wool goes unused in Europe every year. That's enough to cover the world's bubble wrap needs 120%.

We buy this waste material directly from small-scale sheep farmers and turn it into sustainable protective packaging.

Despite being too coarse for the textiles industry, waste wool still has all the wonderful properties of wool. Its elasticity, water repellency, and resistance to temperature extremes make it a perfect material for packing items that need extra protection.

Packaging made of wool is durable and can be reused multiple times. Our goal is to set up a supply chain to keep the precious material in the loop.
+ What are the packages made from, besides wool?
We use a proprietary production technology to turn raw wool into packaging without the need for any adhesives or additives. For example, Bubble Wool and the inlays of our Wool Envelopes are made of 100% wool. The exterior of the Wool Envelopes are made of FSC-certified paper.

To produce Bottle Sleeves and Wool Boxes, we also use a small amount of PLA (polylactic acid, a binder synthesised from corn).

Whenever possible, we create custom packaging solutions only of wool and FSC-certified paper or cardboard. Depending on your needs, we might have to add a small amount of PLA.
+ Where can I buy your wool packaging?
Get in touch with one of our sales managers to get a quote or make an order.