Hey, this is where we occasionally post articles
Some selected posts we think you should read
Woola recertified as B Corp — pioneering sustainability in the Baltics
Woola just hit a new high: we’ve recertified as a B Corp with a score of 109.1 — the highest in the Baltics. More than a gold star, it’s a deep dive into how we treat people, planet, and partners — and proof that we’re not just saying the right things, we’re doing them.
How NSK France turned its after-sales packaging into a story of care and quality
NSK France needed packaging for their after-sales service that would support a great customer experience. Inspired by luxury brands, they turned to Woola’s envelopes to deliver a return experience that’s both practical and premium.
How to reduce plastic in packaging — and why it matters more than ever
Learn how and why a shift away from plastic packaging can shape the future of the industry
How ethical packaging supports your brand values
Wondering if your packaging reflects your values? Learn how ethical packaging, honest claims, and design upgrades can build trust and cut greenwashing.
40+ Bubble wrap statistics showing packaging market trends
Invented as wallpaper, bubble wrap is now a multibillion-dollar industry. Check out these bubble wrap statistics to learn about its growth and impact.
How do various packaging materials affect the environment?
Not all packaging is created equal — and some stick around for centuries. This quick guide breaks down the real environmental cost of common packaging materials, so you can make choices that feel good and do good.
Why is sustainability important?
Sustainability is fast becoming a make-or-break factor for brands navigating rising costs, investor scrutiny, and shifting customer values. Companies that lead with action and transparency set themselves up for success in this changing world.
8 Reasons to invest in creative sustainable packaging
Can creative packaging be sustainable, and vice versa? Learn more about how to meet the rising consumer demand for innovative sustainability.
60+ Cosmetic packaging waste statistics showing impact & change
The cosmetic packaging industry stands on the edge of change in its choice of materials, showing new environmental priorities and consumer demands.
Is recycling worth it? Let’s bust some recycling myths
See why recycling may not be the perfect solution to reducing packaging waste around the world, and what a circular model can offer instead.

