Compostable packaging out of

sheep wool

Hi there! Woola makes sustainable packaging

to reduce the footprint of online shopping.


What is the problem?

E-commerce is an inseparable part of our lives. Around 100 billion packages are sent globally every year. Yes, that's BILLION with a B. Woah!

Merchants use plastic bubble wrap to make sure your parcel gets to you in one piece and looking all pretty. However, once the packaging has done its job, 96% of it ends up in a landfill.


That sucks!
How to change this?

We had the same question when running our own online store and sending out hundreds of parcels.


Package circulation is too expensive and complicated. Bio-degradable packages don't decompose at home and actually have an awful footprint. Plant-based alternatives are heavy and expensive. And then it hit us... 

Let's make sheep wool packaging!

We needed something lightweight, shock-proof and compostable.

We knew that we'd hit gold when we got our first order 15 minutes after getting the initial idea. That's how Woola was born. We became a company that produces compostable packaging out of leftover sheep wool.

90% of sheep wool
goes to waste

Yes, you read that right. Majority of sheep wool is thrown away across Europe since its quality is not high enough for yarn production. 

Estonia throws away 153 tons of sheep wool every year, although sheep wool is a natural material with many benefits. It is temperature and humidity resistant, making it perfect for packaging.

Are you animal friendly?

Woola is built upon being considerate to nature.


Sheep wool has to be sheared every year. If you don't do it, you will make our fluffy friends very unhappy. Not shearing sheep causes serious health problems, such as body temperature overheating, infections and physical obstacles. 

What's your environmental footprint?

We only use sheep wool that is currently available and would otherwise go to waste. We do not grow any sheep of our own and never will.

We love efficiency and smart use of resources here at Woola. That's why we are putting together a certified third party study on our environmental footprint. We will publish it here, so stay tuned!

Get in Touch

We’re happy to hear from you. Be it feedback, request for samples or general questions.
Drop us an e-mail and let's talk.

©2020 by Woola.