Hey, this is where we occasionally post articles
Some selected posts we think you should read
Sustainability starts at home: 11 ways to help the environment
Better habits today = a more optimistic future. Learn more about ways to help the environment with small positive actions.
Wool Envelope inlays are now made of 100% wool: Why this is a big deal
Wool Envelope inlays are now made from 100% wool. No PLA, no plastic. Just better protection and easier composting, straight from nature.
Why does Woola exist?
Before we can explain our role in soothing the burning planet, here’s a very brief and visual summary of climate change and why it’s happening. To refresh your memory and draw a connection to the packaging industry – and to what Woola is all about.
Why are fossil fuels bad?
It’s time for some myth-busting. Understanding why fossil fuels are bad is the first step to making better decisions about where & what you buy.
How to make sustainability marketing work for your brand
The goal of marketing is twofold: building a brand and helping the company reach sales goals. Sustainability marketing weaves the company’s sustainability efforts into the marketing mix to reach both of these goals.
60+ Fossil fuel statistics that show we need to replace plastic
Need to make some hard decisions about living more sustainably? These fossil fuel statistics will help you make up your mind.
Breaking down total compensation at startups: the Woola example
Total compensation at startups goes beyond just salary—it includes stock options, flexible work arrangements, and more. Learn more in this article.
Sustainable ecommerce packaging: everything you need to know
Discover how to choose sustainable ecommerce packaging that enhances customer experience, strengthens your brand, and delivers your products safely.
Circular packaging: everything you need to know
Discover how circular packaging can cut CO₂ emissions while reducing waste and saving costs. Explore real-world examples, innovative materials, and actionable steps to make packaging more circular.
How Imse Studios combines sustainability and luxury with Bubble Wool
Evelina from Imse Studios struggled to find sustainable packaging that aligned with her brand's values until she found Woola. Learn how she uses Bubble Wool to pack her art.

