Hey, this is where we occasionally post articles
Some selected posts we think you should read
50+ Beauty packaging statistics showing innovation in a changing industry
The beauty packaging industry is at the forefront of choosing new shipping materials and technology. See how much the market may change with these statistics.
How Casa Zanoni chose Woola packaging to protect its fine food products
Casa Zanoni replaced bubble wrap with Wool Sheets to protect their premium Italian delicacies.
10 Sustainable alternatives to bubble wrap
Plastic bubble wrap is so 1957. In this article, we highlight the 10 best bubble wrap alternatives that your company can use instead.
How to show sustainability in your branding
You might be running a sustainable ship, but do your customers know that? Here’s our guide on how to show your sustainability effectively.
Managing a remote team in a startup: learnings from Woola
The Woola team is spread across multiple locations, so we have to be intentional about how we manage our remote team. Read more about how we’ve made sure we have the right communication, culture, and tools in place.
60+ Packaging industry statistics on profitability & sustainability
The global packaging industry is growing year after year. Discover how profits and sustainability are merging to shape the future of the market.
50+ Sheep wool statistics: global production & natural fibre demand
See which countries lead in clean and greasy wool production, and what recent sheep wool statistics reveal for the industry’s future.
Choosing sustainable custom shipping envelopes for ecommerce
Looking for custom shipping envelopes that combine protection, branding, and sustainability? Here’s our list of options to make a strong brand impact.
Paper or plastic: which is the better package deal?
A look at the pros and cons of paper vs plastic packaging and why wool may be the game-changer for sustainability in the industry.
60+ Sustainability in ecommerce statistics
Is ecommerce becoming more sustainable? These sustainability in ecommerce statistics show how consumer habits shift regarding packaging and brand loyalty.

